SEO, Adsense and General Stuff

Knowing I had a 7 hour flight ahead of me, I went into WHSmths hoping to find a decent book. I found on offer, a book called The Google Story (Amazon.com link) (Amazon UK link). It doesn’t go into SEO but it does give a detailed history into the company background, it’s goals, and much more. It goes into detail about how they became number one through funding and word of mouth. A chapter is dedicated to some big names in the SE industry such as Danny Sullivan and another one to the Porn Cookie Guy (Matt Cutts). It is very interesting, especially how they became number one. It goes into alot more details than the company pages and goes up to Google’s attempt at the Chinese market.